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A fact of life is that over time, our skin won’t be as bouncy and as efficiently hydrated as it was on your 21st birthday. Sorry pal. Look at the good news though, you are living! Taking action early can prevent your skin from looking drab and dull too early. Do remember though, you can’t stop your skin from ageing completely. As a rule of thumb, don’t believe any product that claims to be a wrinkle remover for men or  good anti wrinkle cream for men.

Instead you should be looking out for words like age defence cream.

In Your 20s

As a rule of thumb, your collagen levels start to drop in your mid-twenties (this varies according to genetics and lifestyle of course). So, it wouldn’t go a miss to start protecting your skin from environmental aggressors now.

FYI collagen is the main protein found in skin and other connective tissues. As we age, it depletes which is manifested through sagging skin and wrinkles.

One of your skin’s number one enemies is pollution. Pollution can damage collagen which could then cause premature skin ageing. Make sure you use a face wash every night to remove pollutants and a good moisturiser with antioxidants.  Antioxidants protect your skin from free radical damage caused by pollution.

Our Age Defence Moisturiser is the best face cream for men who are concerned about free radical damage as it contains a potent blend of antioxidants like rosemary, echinacea and vitamin E.

Man smiling wide

In Your 30s

You might have already experienced a couple of fine lines around the eyes and laugh lines when you hit your 30s. To help perfect signs of skin ageing, you need to up the skincare ante.

You should already be using the best face cream for men (the Age Defence Moisturiser ahem) but what about your body too?

 

Stylish man in his thirties

 

Your hands give away your age even if your face is as youthful as a vampire’s. Keep them hydrated with Original Hand Cream and introduce yourself to our Original Body Lotion too. It contains aloe vera, green tea and camelina oil.

Age Defence Products for Men

Age Defence Moisturiser

The Age Defence Moisturiser for mature skin contains an antioxidant complex of rosemary, echinacea and vitamin E. It has been specially formulated to hydrate the skin, leaving it feeling smooth and nourished.

This non-greasy moisturiser helps to reduce the appearance of fine lines and wrinkles after 4 weeks, while leaving the skin looking brighter and less dull.

How to Use:

  1. Use morning and night.
  2. Apply evenly to face and neck after cleansing.

Age Defence Serum

The Age Defence Serum for men will leave the skin feeling intensely hydrated without being greasy or sticky. It has been specially formulated to leave the skin feeling firm, smooth and nourished.

This serum contains a concentrated antioxidant complex of rosemary, echinacea and vitamin E and has more than twice the antioxidant power compared to the Age Defence Moisturiser.

How to Use:

  1. Use morning and night.
  2. Apply evenly to face and neck after cleansing
  3. Use either alone or under your moisturiser.

Age Defence Eye Roll-On

The Age Defence Eye Roll-On for men has been specially formulated to help reduce the appearance of fine lines, dark circles and puffiness. It will leave the skin around the eye looking brighter as well as feeling smooth and nourished.

This eye roll-on contains an antioxidant complex of rosemary, echinacea and vitamin E.

How to Use:

  1. Use morning and night.
  2. Apply directly onto the area under your eyes.
  3. Avoid direct contact with eyes.

SPF – Sun Protection Factor

We may not seem to get much over here, but the sun above us has a huge effect on the way our skin ages – even if you can’t feel the rays yourself

Now that you have the best cream for men, best body products and a symphony of antioxidants in your grooming arsenal, we just have one more thing to talk to you about and that’s SPF.

Broad spectrum sunscreens with an SPF15 or higher block out 93% of UVB rays and filter out UVA rays. These can contribute to skin ageing so, if you block out the rays, you are more likely to protect your skin from premature skin ageing. Use an SPF daily.

Protective Moisturiser contains a broad spectrum SPF. Use this in the morning and our Age Defence Moisturiser at night for your ultimate age defending armour.

Bearded man with sunglasses